Social Media

Using Stories for Business Works. Do You Use them?

63% vs. 5% If you communicate in business meetings the way most people do, it might surprise you to know that only about 5% of people will remember the facts you share. Research shows that is the percentage of people that remember Information presented in a traditional, Joe Friday, manner; “Just the Facts”. If, however, you used stories to convey your message, you would increase your audience’s retention by a factor of twelve. Yup, that same research says more than 63% of people will remember things they hear when it’s in the form of a story. So, why don’t more […]