Daily Archives: October 19, 2016


Decision Making Lesson – Avoid the Narrow Frame

The current presidential race provides some useful lessons in decision making that we all should be thinking about. In their best-selling book, Decisive, Dan and Chip Heath talk about avoiding the narrow frame as a core principle to follow to improve the quality of your decision making. This short excerpt from the book sums up the problem: “Psychologists say that we tend to get caught in a narrow frame when we make decisions, often limiting ourselves to a “whether or not” choice: e.g., I’m debating whether or not I should buy this fancy pair of shoes. This is a trap: […]

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