We help accounting and finance leaders upgrade their communication skills.

Firing up our career.

The article in Forbes really makes the argument for LinkedIn changing the way hiring is done.  It discusses not only how companies looking for talent are changing their strategies, but also how it’s changing the way outside recruiters do their recruiting.  This has some major implications for everyone, whether you’re an employer going to work for someone else everyday or a business owner who may need to hire people some day.

If you have seen any of the newly minted Social Media Consultants offering their services out there, this is part of why there is a market for what they do.  Most people don’t have the time, desire or knowledge to really “optimize” their LinkedIn profile.  A couple of quotes from this article should put things in perspective:

“Facebook is for fun. Tweets have a short shelf life. If you’re serious about managing your career, the only social site that really matters is LinkedIn.”

“To put a sharper point on it: If you don’t have a profile on LinkedIn, you’re nowhere.”

Wow!  Some people still think social media is just for socializing, but it’s real, it’s for business and it’s here to say.