Certainty is a primary human need and right now, most people are dealing with tremendous uncertainty. This leads to fear and other negative emotions. Everyone interprets stimulus differently, but the process for how we process stimuli is the same for everyone. We receive some stimuli from the outside world, we think about it and attach meaning to it based on our own individual life experiences. This is why people’s perceptions of the same stimuli can be very different from person to person. The meaning we attach to things then leads to emotions, which drive behaviors. Behaviors inevitably have some results. The results we get depend on how we manage this process I just described. Understand the process and you can better manage your behavior and results.